原文网址：https://gitnux.org/google-ads-statistics/
Adoption Rates 采用率
- 65% of small-to-midsized businesses have a PPC campaign
65% 的中小型企业开展了 PPC 营销活动 - 78% of marketers say Google Ads is effective for their business
78% 的营销人员表示 Google Ads 对他们的业务有效
0 of 34 seconds 0 的 34 秒Volume 0%
Our Interpretation 我们的解释
In a digital age where attention spans are shorter than a goldfish’s, it seems small-to-midsized businesses have cracked the code by embracing the power of Pay-Per-Click (PPC) campaigns, with a whopping 65% diving into the deep end. And if the 78% of marketers singing praises for Google Ads are any indication, it’s clear that in the battle for online visibility, Google Ads is the unsung hero donning a cape of effectiveness. In the vast arena of digital marketing, these statistics prove that when it comes to getting noticed, sometimes the best strategy is to just click your way into success.
在注意力持续时间比金鱼还短的数字时代，中小型企业似乎已经通过采用按点击付费 （PPC） 活动的力量来破解密码，高达 65% 的企业深入到深处。如果 78% 的营销人员对 Google Ads 赞不绝口，那么很明显，在在线知名度的争夺战中，Google Ads 是披着有效性斗篷的无名英雄。在广阔的数字营销领域中，这些统计数据证明，当谈到引起关注时，有时最好的策略是点击成功。
Brand Impact 品牌影响力
- Google Ads can boost brand awareness by up to 80%
Google Ads 可以将品牌知名度提高多达 80% - Google Ads can increase brand awareness by 80%
Google Ads 可以将品牌知名度提高 80% - Google Ads can help businesses achieve a 200% increase in brand awareness
Google Ads 可以帮助企业将品牌知名度提高 200% - Google Ads can increase brand recall by 82%
Google Ads 可以将品牌召回度提高 82% - Google Ads can increase purchase intent by 100%
Google Ads 可以将购买意向提高 100% - Google Ads can increase brand awareness by up to 46% for mobile campaigns
Google Ads 可以将移动广告系列的品牌认知度提高多达 46% - Google Ads can increase brand consideration by 50%
Google Ads 可以将品牌购买意向提高 50% - Google Ads can increase brand lift by up to 30% for video campaigns
Google Ads 可以将视频广告系列的品牌提升提升高达 30% - Google Ads can increase brand favorability by 35%
Google Ads 可以将品牌好感度提高 35% - Google Ads can increase brand awareness by up to 70% for new product launches
Google Ads 可以将新产品发布的品牌知名度提高多达 70%
Our Interpretation 我们的解释
In a world where attention spans are shorter than a TikTok video, Google Ads emerges as the superhero of brand exposure, wielding statistics that would make any marketer weak in the knees. With the power to enhance brand awareness by up to 80%, increase purchase intent by a whopping 100%, and boost brand favorability by 35%, Google Ads proves that it’s more than just a search engine—it’s a rocket fuel for brand success. So, if you want your brand to shine brighter than a neon sign in Times Square, look no further than the magical world of Google Ads.
在一个注意力持续时间比 TikTok 视频还短的世界里，谷歌广告成为品牌曝光的超级英雄，其统计数据会让任何营销人员都感到膝盖发软。谷歌广告能够将品牌知名度提高多达 80%，将购买意愿提高多达 100%，并将品牌好感度提高 35%，证明它不仅仅是一个搜索引擎，它是品牌成功的火箭燃料。因此，如果您希望您的品牌比时代广场的霓虹灯更闪耀，那么 Google Ads 的神奇世界就是您的不二之选。
Campaign Management 营销活动管理
- The average Google Ads customer has 9 campaigns running simultaneously
Google Ads 客户平均同时投放 9 个广告系列 - The average Google Ads account has 4,452 keywords
Google Ads 帐户平均有 4,452 个关键字 - The average Google Ads account contains 3 ad groups per campaign
平均每个广告活动包含 3 个 Google Ads 帐户 - The average Google Ads account has 7 active ad extensions
平均每个 Google Ads 帐号有 7 个有效的广告附加信息 - The average Google Ads account has 4 sitelink extensions
Google Ads 帐号平均有 4 个附加链接 - The average Google Ads account has 2 callout extensions
Google Ads 帐号平均有 2 条附加宣传信息 - The average Google Ads account has 1 location extension
Google Ads 帐号平均有 1 条附加地址信息 - The average Google Ads account has 5 ad variations per ad group
平均每个广告组有 5 个 Google Ads 帐户广告变体 - The average Google Ads account uses 3 different match types for keywords
Google Ads 帐号平均使用 3 种不同的关键字匹配类型
Our Interpretation 我们的解释
In this digital jungle of potential clicks and conversions, the average Google Ads customer is a multitasking maestro, juggling nine campaigns like a seasoned ringmaster. With a whopping 4,452 keywords up their sleeves, it’s safe to say they’ve got wordplay down to a fine art. And let’s not forget the meticulous organization at play here, with three ad groups per campaign running alongside seven active ad extensions, a parade of sitelinks, callouts, and locations guiding the way. But it doesn’t stop there – with five ad variations per ad group and three match types in play, this Google Ads account is a true powerhouse, orchestrating a symphony of strategies to conquer the digital realm.
在这个充满潜在点击和转化的数字丛林中，普通的 Google Ads 客户是一位多任务大师，像经验丰富的马戏团团长一样处理 9 个广告系列。他们拥有多达 4,452 个关键词，可以肯定地说，他们已经将文字游戏变成了一门艺术。我们不要忘记这里一丝不苟的组织，每个广告活动有 3 个广告组，以及 7 个有效的广告扩展，还有一系列附加链接、标注和位置指引方向。但它并不止于此——每个广告组有 5 个广告变体和 3 种匹配类型，这个 Google Ads 帐户是一个真正的强大工具，精心策划了一首策略交响乐来征服数字领域。
Cost and Budget 成本和预算
- The average cost per click (CPC) for Google Ads across all industries is $2.69
所有行业的 Google Ads 平均每次点击成本 （CPC） 为 2.69 美元 - The average Google Ads account wastes 76% of its budget on the wrong keywords
平均而言，Google Ads 帐户将 76% 的预算浪费在错误的关键字上 - The average small business using Google Ads spends between $9,000 and $10,000 per month
使用 Google Ads 的小型企业平均每月花费在 9,000 到 10,000 美元之间 - The finance and insurance industry has the highest average CPC at $3.44
金融和保险行业的平均 CPC 最高，为 3.44 美元 - 33% of Google Ads budgets are wasted due to poor campaign management
由于广告系列管理不善，浪费了 33% 的 Google Ads 预算 - The average Google Ads account spends 60% of its budget on search ads and 40% on display ads
Google Ads 帐户平均将其预算的 60% 用于搜索广告，40% 用于展示广告
Our Interpretation 我们的解释
In the vast jungle of Google Ads, businesses navigate through a treacherous landscape where each click comes with a price tag of $2.69, a cost that can quickly balloon as 76% of ad spend gets squandered on the wrong keywords. Small businesses, armed with budgets ranging from $9,000 to $10,000 monthly, engage in a high-stakes bidding war, with the finance and insurance industry leading the charge at an average CPC of $3.44. Amidst this chaos, a staggering 33% of budgets are sacrificial lambs to poor campaign management, while the delicate balance between search and display ads reveals a strategic dance where 60% of funds pay homage to the power of keywords and 40% dabble in the art of visual allure. In this game of digital chess, every move must be calculated, lest the algorithm gods decree the fate of an ad’s success or demise.
在 Google Ads 的广阔丛林中，企业在险恶的环境中航行，每次点击的价格为 2.69 美元，随着 76% 的广告支出被浪费在错误的关键字上，这一成本会迅速膨胀。每月预算从 9,000 美元到 10,000 美元不等的小企业参与了一场高风险的竞价战，其中金融和保险行业以 3.44 美元的平均每次点击费用领先。在这种混乱中，令人震惊的是，33% 的预算是活动管理不善的牺牲品，而搜索广告和展示广告之间的微妙平衡揭示了一种战略舞蹈，其中 60% 的资金向关键字的力量致敬，40% 的资金涉足视觉诱惑的艺术。在这场数字国际象棋游戏中，每一步都必须经过计算，以免算法之神决定广告成败的命运。
Device Usage 设备使用情况
- Mobile devices account for 53% of paid search clicks
移动设备占付费搜索点击量的 53% - 53% of paid clicks come from mobile devices
53% 的付费点击来自移动设备
Our Interpretation 我们的解释
In the digital advertising arena, mobile devices are not just the rising stars, they are the reigning champions, claiming a lion’s share of the paid search clicks at a whopping 53%. It’s clear that in the battle for consumer attention, the small screen is the mighty contender that advertisers cannot afford to underestimate. As the mobile landscape continues to evolve, it’s not about thinking outside the box anymore—it’s about thinking inside the screen.
在数字广告领域，移动设备不仅是冉冉升起的新星，而且是卫冕冠军，以高达 53% 的付费搜索点击量占据了大部分份额。很明显，在争夺消费者注意力的战斗中，小屏幕是广告商不能低估的有力竞争者。随着移动领域的不断发展，不再是跳出框框思考，而是在屏幕内部思考。
Performance Metrics 性能指标
- Google Ads has an average click-through rate (CTR) of 3.17% across all industries
Google Ads 在所有行业的平均点击率 （CTR） 为 3.17% - The average conversion rate for Google Ads across all industries is 3.75%
所有行业的 Google Ads 平均转化率为 3.75% - Google Ads delivers an average return on investment (ROI) of 200%
Google Ads 的平均投资回报率 （ROI） 为 200% - Video ads on Google have an average view rate of 31.9%
Google 上的视频广告的平均观看率为 31.9% - Google Ads can help businesses achieve a 50% higher conversion rate compared to organic search
与自然搜索相比，Google Ads 可以帮助企业实现 50% 的转化率 - Google Ads can increase website traffic by up to 300%
Google Ads 可以将网站流量增加高达 300% - The average Google Ads account has a quality score of 5/10
Google Ads 帐户的平均质量得分为 5/10 - Google Ads can increase in-store visits by 68% for retail businesses
Google Ads 可以将零售企业的实体店访问量增加 68% - The average Google Ads account has a 5.06% conversion rate for search ads
Google Ads 帐户的平均搜索广告转化率为 5.06% - Google Ads can increase website conversions by up to 150%
Google Ads 可以将网站转化率提高多达 150% - 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused
当广告暂停时，搜索广告产生的 89% 的流量不会被自然点击取代 - The average Google Ads account has a 0.46% conversion rate for display ads
Google Ads 帐户的平均展示广告转化率为 0.46% - Google Ads can increase offline sales by 40% for businesses with physical locations
对于拥有实体店的企业，Google Ads 可以将线下销售额提高 40% - The average Google Ads account has a 3.17% CTR for search ads
Google Ads 帐户的平均搜索广告点击率为 3.17% - Google Ads can increase website traffic by up to 250% for small businesses
Google Ads 可以为小型企业增加高达 250% 的网站流量 - The average Google Ads account has a 0.46% CTR for display ads
Google Ads 帐户的平均展示广告点击率为 0.46% - Google Ads can increase online sales by up to 300% for e-commerce businesses
Google Ads 可以为电子商务企业增加高达 300% 的在线销售额 - The average Google Ads account has a 9.21% conversion rate for branded search terms
Google Ads 帐户的平均品牌搜索词转化率为 9.21% - Google Ads can increase foot traffic to physical stores by up to 80%
Google Ads 可以将实体店的客流量增加高达 80% - The average Google Ads account has a 2.35% conversion rate for non-branded search terms
Google Ads 帐户的非品牌搜索词的平均转化率为 2.35% - Google Ads can increase ROI by up to 800% for businesses in competitive industries
Google Ads 可以为竞争行业的企业提高高达 800% 的投资回报率
Our Interpretation 我们的解释
Google Ads statistics are like a magical potion for businesses, promising an enchanting blend of increased click-through rates, conversion rates, return on investment, and website traffic. With the power to boost conversions by 50% compared to organic search, increase website traffic by up to 300%, and even raise in-store visits by 68%, Google Ads is the fairy godmother of digital marketing. And let’s not forget the mystical ability to defy the odds with 89% of traffic unseen in organic clicks when ads are paused. So, if you’re looking to wave your wand and conjure up success for your business, Google Ads might just be the spell you need to cast.
Google Ads 统计数据就像一瓶神奇的药水，有望提高点击率、转化率、投资回报率和网站流量。与自然搜索相比，Google Ads 能够将转化率提高 50%，将网站流量提高 300%，甚至将店内访问量提高 68%，是数字营销的仙女教母。我们不要忘记在广告暂停时，自然点击中看不到 89% 的流量的神秘能力。因此，如果您想挥舞魔杖并为您的业务创造成功，那么 Google Ads 可能就是您需要施展的魔咒。
Reach and Audience 覆盖面和受众
- Google Ads reaches 90% of internet users worldwide
Google Ads 覆盖了全球 90% 的互联网用户
Our Interpretation 我们的解释
Google Ads doesn’t just reach internet users, it engulfs them in a digital embrace that’s harder to escape than a catchy pop song. With 90% of the online population succumbing to its allure, Google Ads is like that stylish friend who always pops up in your feed, whispering, “Hey, don’t forget about me!” It’s no wonder businesses flock to Google Ads like moths to a flame, eager to bask in the glow of such widespread visibility. Love it or hate it, Google Ads has a grip on the virtual world that’s tighter than your favorite pair of skinny jeans.
Google Ads 不仅覆盖互联网用户，还将他们吞没在比朗朗上口的流行歌曲更难逃脱的数字拥抱中。随着 90% 的在线人口屈服于它的诱惑，Google Ads 就像那个时尚的朋友，总是出现在你的提要中，低声说：“嘿，别忘了我！难怪企业像飞蛾扑火一样涌向 Google Ads，渴望沐浴在如此广泛的可见度的光芒中。不管你喜欢还是讨厌它，Google Ads 对虚拟世界的控制比你最喜欢的紧身牛仔裤还要紧。
User Behavior 用户行为
- 75% of people say paid search ads make it easier to find information
75% 的人表示付费搜索广告可以更轻松地查找信息 - 63% of people have clicked on a Google ad
63% 的人点击了 Google 广告 - 41% of clicks go to the top 3 paid ads on the search results page
41% 的点击会转到搜索结果页面上排名前 3 的付费广告 - 46% of clicks on Google Ads go to the top three ad positions
46% 的 Google Ads 点击会进入前 3 个广告位置 - 52% of shoppers use Google to research a purchase before buying
52% 的购物者在购买前会使用 Google 进行购买调查 - 76% of people who search on their smartphones for something nearby visit a business within a day
76% 使用智能手机搜索附近商品的人在一天内光顾了商家 - 70% of mobile searchers call a business directly from Google Search
70% 的移动搜索者直接从 Google 搜索致电商家 - 90% of consumers say ads influence their purchase decisions
90% 的消费者表示广告会影响他们的购买决定 - 75% of users who find local information in search results helpful are more likely to visit stores
75% 的在搜索结果中发现本地信息有帮助的用户更有可能光顾商店 - 68% of consumers prefer ads that are relevant to their interests
68% 的消费者更喜欢与他们的兴趣相关的广告 - 70% of mobile searchers who’ve recently made a purchase have clicked on a mobile ad
在最近购买过商品的移动搜索者中，有 70% 点击了移动广告 - 80% of consumers prefer to get coupons from brands through digital channels like Google Ads
80% 的消费者更喜欢通过 Google Ads 等数字渠道从品牌那里获得优惠券 - 65% of consumers click on Google Ads when they’re looking to buy an item online
65% 的消费者在想在线购买商品时点击 Google Ads - 72% of consumers who did a local search visited a store within five miles
72% 的消费者在进行本地搜索后访问了 5 英里范围内的商店
Our Interpretation 我们的解释
In a world where information overload is the norm and attention spans are shorter than ever, the power of Google Ads cannot be underestimated. With statistics showing that a significant majority of people find paid search ads helpful in their quest for information and are actually clicking on them, it’s clear that this form of advertising is not just a shot in the dark. From influencing purchasing decisions to driving foot traffic to brick-and-mortar stores, Google Ads are proving to be a force to be reckoned with. So next time you dismiss those little text links at the top of your search results, remember that behind them lies a treasure trove of data-driven persuasion waiting to guide your next move.
在一个信息过载成为常态且注意力持续时间比以往任何时候都短的世界中，Google Ads 的力量不容小觑。统计数据显示，绝大多数人发现付费搜索广告有助于他们寻找信息，并且实际上正在点击它们，很明显，这种形式的广告不仅仅是在黑暗中打针。从影响购买决策到为实体店带来客流量，谷歌广告被证明是一股不可忽视的力量。因此，下次您关闭搜索结果顶部的那些小文本链接时，请记住，它们背后是一个数据驱动的说服宝库，等待指导您的下一步行动。
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